Mobile marketing: Be in the micro-moment

Colin Grimshaw

This article introduces a series of papers analysing how the rise and rise of smartphones has radically changed advertising, offering new opportunities for brands to engage in mobile moments.

Engaging mobile moments: Be in the micro-moment

Colin Grimshaw

Mobile moments

This article introduces a series of articles on mobile moments. Read more

In less than a decade the smartphone has become so integral to our lives that it is akin to having an extra...

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