Mobile first: Programmatic buying

This article discusses programmatic buying of mobile inventory and the opportunities presented by mobile, and explains some of the key terms.

Mobile first: Programmatic buying

Zac PinkhamMillennial Media

Programmatic may be full of jargon, but it represents a huge opportunity for brands to just pay for the consumers they want to reach, allowing for budgets to be swiftly moved to achieve the best...

Not a subscriber?

Schedule your live demo with our team today