Media strategies for multiscreen viewing

Colin Grimshaw

Outlines a series of papers on the challenges and opportunities for marketers in a multiscreen environment.

Media strategies for multiscreen viewing

This article introduces a series of articles on media strategies for multiscreen viewing. Read more.

The TV screen in the living room is still the focus for home entertainment, the place where households gather to socialise, view TV shows, movies, and comment on them. But in this multitasking world, it is also true that other screens, mobiles, tablets, laptops, simultaneously distract and compete for our attention.

These numbers from recent surveys give some appreciation of how multiscreening behaviour is now fused into our daily lives. The IPA's latest TouchPoints survey revealed that 92%...

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