Media measurement: Press for change

In recent years, regional newspaper owners have lacked the research budgets to carry out face-to-face readership studies.

Press for change

Danny Kay

Kantar Media

Pressure on local media's revenue and costs has prompted a need for a cheaper and more effective telephone-based audience research tool

It is well documented that the current climate has not been kind to the regional publishing industry. Nevertheless, regional newspapers and websites remain very strong and influential in their local markets, and the need to demonstrate this has become more pressing than ever.

In the UK, the local audience measurement currency is administered by the Joint Industry Committee for Regional Media Research (JICREG). It was was set up in 1990 and has...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands