Media investment falls despite economic growth

Adam Smith

In this short paper, GroupM's Futures Director Adam Smith discusses some of the results contained within the company's second biannual media and marketing revenue forecast.

Media investment falls despite economic growth

 Adam Smith

Futures Director, GroupM

Back in June last year, GroupM published the first of its biannual media and marketing revenue forecasts, which go beyond traditional advertising media and estimate investment in areas such as sponsorship, PR and market research. Some of the results are shown in Table 1.

Our position in June 2006 was thought bearish at +2% for media investment in 2006, but we are now gloomier still at +1%; we mark 2007 up a little to +5%. The outlook for marketing...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands