MEDIA AGENCIES LACK INNOVATION AND VISION
I have a confession to make. Admapis not my primary publishing outlet. I have a day job in the US, editing online ad trade publications published by MediaPost. And about this time each year, our editorial team begins the process of reviewing and selecting our 'Agency of the Year' awards. Our criteria are a little different from those used by other trade publications, which generally emphasise things like new business wins, billings and creative awards. Our focus is on innovation, strategic vision and media industry leadership. And for...