Media Ink

Joe Mandese

Joe Mandese reviews the last few years of advertising expenditure and concludes that the worst of the recession appears to be over.

Media Ink

Say goodbye to 2002: a year of transition for the ad business

Joe MandeseMedia Markets Daily

The year 2002 was supposed to be a year when the global advertising marketplace began to recover from the worldwide media recession that began in the fourth quarter of 2000 with the collapse of the internet bubble. Instead, the ripple effects of September 11th 2001 weakened consumer and business confidence further, pushing the turnaround into 2003, or as some major ad agency groups still assert, 2004.

The upward correction, which began in North America in the third quarter of 2002, narrowly...

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