Media Ink

Joe Mandese

Joe Mandese predicts, that following the scrutiny of accountancy practices on Wall Street and other large organisations, it is only a matter of time before Madison Avenue comes under examination.

Measuring ROI
Auditing & evaluating agencies
United States

Media Ink

Audits or Audacity? New checks for the ad industry

Joe Mandese

Media Buyer's Daily

When it comes to accounting practices, the ad industry is not the most rigorous of players. But now that Wall Street, the big public accounting firms and telecommunications giants...

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