Measuring the impact in sponsorship marketing
Xavier Quattrocchi-Oubradous
Xavier Quattrocchi-Oubradous, CEO of SponsorClick and Malastra Innovative Marketing, argues that measuring sponsorship marketing requires special tools and methodologies custom designed for the advertiser.
Measuring the Impact in Sponsorship Marketing
Xavier Quattrocchi-Oubradous
Although it sounds familiar, most marketers and advertisers have never heard the term 'sponsorship marketing', even though they may be investing substantial budgets in partnerships....