Measuring the impact in sponsorship marketing

Xavier Quattrocchi-Oubradous, CEO of SponsorClick and Malastra Innovative Marketing, argues that measuring sponsorship marketing requires special tools and methodologies custom designed for the advertiser.

Measuring the Impact in Sponsorship Marketing

Xavier Quattrocchi-Oubradous

Although it sounds familiar, most marketers and advertisers have never heard the term 'sponsorship marketing', even though they may be investing substantial budgets in partnerships....

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