Measuring digital media and beyond

Richard Foan, managing director of ABC Electronic, describes the history and role of his company and JICWEBS (Joint Industry Committee for Web Standards in UK and Ireland) in auditing internet companies, and how it provides a reliable media trading currency and means of evaluating internet investment.

Measuring digital media and beyond

Richard Foan

Experts suggest that the first cave paintings, dating back some 40,000 years, may have been used to 'advertise' the presence of large game in the area to other hunters. Since then, as man has evolved, so have...

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