Meaning makes money

This paper focuses on the importance of purpose to the influence and success of businesses and brands.

Meaning makes money

Saurabh SharmaOgilvy & Mather

In Martin Scorsese's Academy Award-winning movie, Hugo, the main character says to his friend, Isabel, in the clock tower of a Parisian train station:

"I like to imagine that the world is one big machine. You know. Machines never have any extra parts. They have the exact number and type of parts they need. So I figure if the entire world is a big machine, I have to be here for some reason too…"

A purpose bigger than profit and dreams bigger than self-interest – this is all it takes to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands