Maximise customer lifetime value

Mike Richardson

This article argues that brands should use customer intelligence and relationship management to implement a retention strategy focused on boosting their customer lifetime value (CLV).

Brand loyalty
Data-driven marketing
Brand growth
Customer centricity
Customer relationship management

Maximise customer lifetime value

Mike RichardsonMaximizer Services Inc.

Understanding customer lifetime value and implementing a retention strategy that is focused on the most valuable customers will steer companies away from inefficiency and unproductive...

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