Match the experience to the customer

Explains that to stay relevant and meaningful in today’s fast, often fickle and competitive consumer environment, instead of asking what should brands do, they need to ask why.

Customer experience marketing

This article is part of a series of articles on customer experience marketing. Read more.

In our ceaseless rush to latch on to the latest advance that will transform our understanding of the relationships between brand and consumer, we sometimes forget the obvious.

While technology enables us to explore fresh avenues, it also blinds us to the most basic question. After all, what makes us human has stayed the same it is just that we now possess tools to express ourselves in alternative ways.

To stay relevant and meaningful in today's hyperfast,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands