Marrying CRM with media buying: How to overcome the barriers

This article describes what it would actually mean for adtech and martech to come together and the hurdles that would have to be overcome.

Too much ink has already been spilled about the desire for adtech and martech to come together – as firms from Forrester to Gartner to LUMA Partners opine about the need for convergence and coordination. At this point, it's become accepted gospel:...

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