Too much ink has already been spilled about the desire for adtech and martech to come together – as firms from Forrester to Gartner to LUMA Partners opine about the need for convergence and coordination. At this point, it's become accepted gospel:...
Marrying CRM with media buying: How to overcome the barriers
This article describes what it would actually mean for adtech and martech to come together and the hurdles that would have to be overcome.
