Marketing to the senses: Activate multiple senses using audio

This article outlines research into radio and multisensory responses, which found that audio can trigger imagination and rich multisensory experiences.

Marketing to the senses: Activate multiple senses using audio

Thom NobleNeuroStrata

Advances in mindscience and neuro-testing techniques are revealing the true potential of the audio medium – in particular radio – and how it can deliver multisensorial...

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