Marketing retail: The omnichannel challenge

This article introduces a series of papers on marketing retail and its inherent challenges, including digitisation, omnichannel expectations from consumers and low-cost competition.

Marketing retail: The omnichannel challenge

Colin Grimshaw Warc

Marketing Retail

This article introduces a series of articles on marketing retail. Read more.

The commercial pressures on retailers cannot be overstated. Transformational change is needed in m

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