Marketing financial services: Reimagining the insurance sector

This article looks at how several insurance brands in the south-east Asian market overhauled their offering by using behavioural data to offer value exchange.

Reimagining the insurance sector

Gabor Koska and Aurelia LeopoldKantar TNS

Marketing Financial Services

This article is part of a series of articles on marketing financial services. Read more.

Insurance brands suffer from poor differentiation and high price...