Marketing Embraces New Technology
This article introduces a series of articles on how marketing is embracing AI, AR and VR. Read more.
It was Watson who started it all off; when IBM's artificially intelligent beast took on the brainiest humans on US TV show Jeopardy and won the one million dollar prize. That was in 2011. Since then, we've seen endless pontifications on how robots are going to take over the world ... and revolutionise marketing.
The revolution was slow to unfold, but we are now starting to see the first signs, with theory and prediction...