Marketing applications of VR and AR

This article reviews three real-world cases that have demonstrated positive business impact and ROI achieved by following clearly defined guidelines when using AR and VR.

Marketing Embraces New Technology

This article is part of a series of articles on how marketing is embracing AI, AR and VR. Read more.

As a marketer in 2017,you're probably well aware that Virtual Reality (VR) and Augmented Reality (AR) technologies are being touted as true game changers. At Primacy, we've found the hype is real and the promises are plentiful, but tangible business and marketing impact are less readily accessible. The following is a review of several real-world use cases that have demonstrated positive business impact and ROI achieved by following a set of clearly...

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