Marketers must shift from reactive to proactive when it comes to data privacy

Darren Abernethy

Explains how organisations must ensure that they are maintaining the integrity of their users’ data and protecting it from potential data breaches or malicious third parties.

Drivers of change in 2019

This article is part of a series of articles on drivers of change in 2019. Read more.

The phrase “data is the new oil” was coined more than ten years ago and is still representative of today’s global economy. The...

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