Marketers must be proactive to safeguard brand reputation

Increasingly, brands – and the platforms that they advertise on – are making headlines for all the wrong reasons, causing damage to brand reputation amid fake news, hate speech and ad fraud.

Data ethics

This article is part of a series of articles on data ethics. Read more.

Need to know

  • Public consciousness about the role advertising plays in funding fake news, hate speech and endangering childrens' welfare is hitting a tipping point
  • CMOs from brands such as P&G, Unilever and Mars have appealed to the industry to ensure their adverts' do not appear next to unsavoury and questionable content that can cause demonstrable damage to brands over the long term and erode the already delicate levels of trust that exist between people and brands
  • While some CMOs are calling...

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