Make the consumers pay

John Griffiths

John Griffiths asks why agencies never take revenue directly from the consumer. He reminds readers that TV production companies, film organisations and broadcast networks all generate funds directly from the public.

Make The Consumers Pay

John Griffiths Planning Above and Beyond

Everybody else does. TV production companies make programmes then take a percentage from every network that syndicates them. Film companies absorb the cost of production and make it all back on video and merchandising rights. Broadcast networks spawn programming ideas that create giant websites for only a few weeks and generate thousands of pounds in telephone calls. Internet providers tried their damnedest to offer free access to the internet but are now resigned to getting punters to pay for the turf they want to surf.

Only agencies insist...

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