Make people feel good and they will feel good about your brand

This article discusses brand loyalty and how to achieve it. The difficulties include the fact that: people have fewer long-term relationships anyway; markets are increasingly commoditised; markets are complicated and cluttered; people are happy to take rewards without altering their behaviour; and people see through technological advances such as personalised letters.

Make people feel good and they will feel good about your brand

Carole Lowe,

Like many marketing adventures, it began with a book. The Loyalty Effect(1) set about explaining how, from only small improvements in customer retention rates, significant increases in profits were there to be had. And so an obsession began. With good customer relationships, so the theory went, businesses would become more profitable. Loyal customers would not only be less price-sensitive, they would also be more inclined to repeat purchase and, with a fair wind, more likely to put in a good word for you among...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands