Loyalty is the key driver of brand growth

This article relates the findings of two new studies that show penetration to not be the dominant driver of brand growth, and that relationship equity creates the difference in market success.

Loyalty is the key driver of brand growth

Oliver Hupp GfK

The findings from two new studies show that penetration is not the predominant driver of brand growth and that relationship equity explains the difference in market success. This comes from build

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