Lowdown: Sound recognition
Nadya PowellLost Boys
Hearing, one of the primary senses, has too often been soundly neglected by marketers. As Les Binet commented in Admap (October, 2013), music in ads often has little resources dedicated to it despite a growing body of evidence that it can dramatically improve advertising success. Which perhaps explains why sound recognition apps have largely slipped under the radar. So it's time to put sound centre stage.
First up, Facebook Audio Recognition launched in the US in May 2014 to loud acclaim and enables Facebook to recognise and publicise the music you...