Local cultural and media tastes need differing creative approaches

Asia is one of the most competitive creative markets for advertising and design, a situation borne historically from a need to be inventive in the face of a lack of resources.

Local cultural and media tastes need differing creative approaches

Dirk Eschenbacher

When I moved to China in March 2001, the internet statistics were intriguing: 18 million people online in China alone seemed like an outrageously high number. Eight years later, there are 250 million Chinese consumers online, making them the world's largest internet population.

A few years ago, Chinese telecoms companies stopped selling modems and went straight to installing broadband connections. Now 215 million people have broadband, equipped with 1Mb lines, craving anything that is potentially entertaining. That's not a bad platform to work on as a creative person in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands