Capturing attention in the attention deficit economy
This article is part of a series of articles on capturing attention in the attention deficit economy. Read more.
We often hear that first impressions count. In a first interaction, studies in social psychology suggest, on average, we judge people in as little as seven seconds. Seven short seconds in which we choose if we want to continue a relationship with another person.
If that seems a short amount of time, spare a thought for marketers and creative agencies producing video campaigns to promote their brands and products. With US consumers...