Last impressions in video ads are crucial
Adam Sheridan and Eleanor Thornton-Firkin
Reveals the findings of research based on cognitive psychology, which measured the effectiveness of video ads to be encoded and retrieved from memory by exposing test ads to consumers in a distracted media environment.
Capturing attention in the attention deficit economy
This article is part of a series of articles on capturing attention in the attention deficit economy. Read more.
We often hear that first impressions count. In a first interaction, studies in social psychology...
