Key trends driving the banks of the future

Tony Hooper

Details three areas in which digitally minded banks are winning – and where legacy banks are striving to catch up.

Drivers of change in 2019

This article is part of a series of articles on drivers of change in 2019. Read more.

"Banking with your goals in mind."

"Banking anywhere with a mobile current account."

"The bank of the future."

The slogans of today's new-generation digital banks illuminate what they promise to deliver. In this framework, banking is personalised (and personable). It's flexible, simple, and straightforward. It's designed around users and their ambitions.

All of this is a stark departure from the traditional banking experiences offered in the 20th century. With the consolidation of community banks into larger...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands