Keeping mum: speaking to your consumer

Andrew Thomas, e-business director at Bounty, discusses the findings of a recent survey investigating the opinions and behaviour of today's UK mum.

Keeping mum: speaking to your consumer

Andrew Thomas

Parenting lifestyles have changed radically over the years, making it harder than ever to pin down mums as consumers. The solution? Talk to mums and ensure your brand makes their family life easier if you want their business.

These days there is no such thing as the average family. Twenty years ago the phrase '2.4 children' meant something, conjuring up traditional images of a home where dad worked and mum was at home, bringing up the children.

Now it is not so easy. Divorce, single parents, step-parenting, more working mums and the...

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