Ingrid Anusic Junction
The interactive TV advertising show, organised by Junction, brought together a number of key industry speakers. Delegates learned about the development of interactive TV advertising in the UK and US, had a look at the latest industry case studies and considered the existing results and measurement issues. What follows is a snapshot of some key issues from the event, and a look into the future for the...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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