Integrated digital planning needs a new structure for client service

This case study for the British Army in integrated digital communications details how a co-operative of agencies across all marketing disciplines and the client worked together in one location to achieve truly integrated planning with digital at the core.

Integrated digital planning needs a new structure for client service

Mike Wade

Integrated communications. Just sitting on the page, it has the ring of a slogan – a mantra to chant, rather than actually apply. And for years, that's pretty much what many...

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