In 2017, GWI will interview over 350,000 internet users aged 16–64 across 40 markets to understand the online behaviours of digital consumers. During the Q2 2016 wave of research, it surveyed 12,021 Vacation Buyers – defined here as those internet users aged 16–64 who say they intend to purchase a vacation abroad or at home within the next six months – to understand their travelling habits, engagement with brands online, social media usage and more. Here are some key numbers from this research. (Source: GlobalWebIndex: Vacation Buyers – Examining the digital behaviors and purchase journeys of those intending to buy a vacation abroad or at home within the next six months)


For the full report, read: GlobalWebIndex: Vacation Buyers - GWI Audience Report