Methodology

This year, GlobalWebIndex will interview over 350,000 internet users aged 16–64 across 40 markets to understand the online behaviours of digital consumers. During the Q3 2016 wave of research, GWI surveyed 8,789 Mothers – defined here as females with one or more children under the age of 16 – to examine their attitudes towards brands and advertising, as well as their online behaviours, social media engagement and media consumption habits. Here, we present some key numbers from this research.