Influencer marketing in Asia: Time for brands and influencers to reclaim its true promise

Looks at the benefits of using influencers in marketing, beyond endorsements, focusing on the cultural power they have.

Influencer marketing: beyond the hype

This article is part of a series of articles on influencer marketing. Read more.

Perhaps it’s because the ‘start of year’ optimism has yet to wear off. Or perhaps it’s because 2019 heralds the...

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