Influencer marketing: beyond the hype – Admap summary deck

A summary of new thinking and best practice on influencer marketing from Admap.
  • Brands must invest the time and resources to find an influencer who fits its brand values, as well as choosing between a micro, macro, rising-star or mega influencer depending on the budget.
  • Be cautious about using celebrities as they deliver lower engagement in spite of their wide reach of followers, while investing in rising-star creators might be wise for the long term.
  • Give influencers a clear brief, but let them have control – don’t force them to do something they’re uncomfortable with as this diminishes authenticity, and trust.
  • Beware of fake accounts - you can spot them...

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