India - a global player

In this introduction to Admap's India supplement, Professor Dr. Klaus L.

India – a global player

Klaus L. Wübbenhorst

As one of the world's largest market research companies, the GfK Group is also represented in India by its subsidiary GfK Mode. The number four market research organisation in the country can not only look back on its 25 years of industry experience, it also has its sights set firmly on Indian consumers. India is a shooting star amongst the foreign markets and, with its colourful and diverse population, poses a real challenge as far as market research is concerned.

By 2050, experts predict that India will not only be the...

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