Improve the online fashion shopping experience

Chris Bones

Tells the story of the consumer’s engagement experience based on feedback from brands all over the globe.

Customer experience marketing

This article is part of a series of articles on customer experience marketing. Read more.

Our work across the globe suggests that a significant proportion of customers feel let down by online shopping journeys –so much so that, of those who look at a product page, 95% do not buy. At a time when everyone is talking about customer experience, is anyone really doing anything significant about it for online shopping? If anecdotal evidence from friends and family over the peak period from Black Friday to the New Year sales is to be...

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