If it’s not better, it’s not innovation

Luc Rens, Elaine Du and Gilbert Lee

This article discusses how to innovate for the Chinese market so as to appeal to Chinese women aged 15-45.

If it's not better, it's not innovation

Luc Rens, Elaine Du and Gilbert Lee

Innovation is essential to business success in China. Nobody needs persuading of the value of innovation. That is why many companies have innovation processes and systems in place....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today