Marketing Automobiles
This article is part of a series on marketing automobiles. Read more.
Technology advances are not just having a significant impact on facilitating auto design and engineering but also on auto marketing and selling. 3D visualisation tools are delivering HD rendering for advertising and promotion, while more sensory 3D prototyping and immersive virtual reality (VR) techniques (e.g. Oculus Rift) are enabling experiential aspects of design to be more accessible for consumer testing. The impact for automotive marketers is in having higher-quality stimulus material, to have it earlier on and throughout the development cycle. This in turn...