How Honda cracked the millennial social code

Alicia Jones

This article shows how Honda US employed a wide range of social media strategies to reach Millennials through timely and relevant videos, finding them where they predominantly go to research car purchases.

Marketing Automobiles

This article is part of a series on marketing automobiles. Read more.

The quest to connect with Millennial audiences has been a staple topic for years, but it's one arguably built on a false premise. Millennials aren't an amorphous group thinking and acting in uniformity. Millennials are a massive and influential slice of the population, and it's this breadth that challenges the notion of the 'Millennial target'. Nowhere is this more evident than in how brands connect with the diverse people within this category via social channels.

The most effective way to connect with Millennials on...

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