How and when to employ which mobile ad formats

Ignasi Prat

Offers publishers and advertisers a guide to some of the mobile industry’s most recognised and important ad formats that should be taken into account before building a campaign.

One of the key challenges mobile developers and publishers encounter is which business model to apply in order to monetise their app. Increasingly, the model of using ads for monetisation is being adopted ahead of other options such as direct payments, in-app purchases, freemium and subscription models.

Likewise, brands' investment in mobile advertising is rapidly growing with each passing year. Brands need to be where the audiences are, and that place is mobile. So it looks like publishers and advertisers are sitting on a shared gold mine – so long as they mine it wisely by using the right ad...

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