How VR boosts recall and creates brand empathy

This article examines research carried out in the US by Samsung and Starcom into the benefits of VR in building emotionally engaging brand experiences.

Marketing Embraces New Technology

This article is part of a series of articles on how marketing is embracing AI, AR and VR. Read more.

Virtual Reality (VR) has been called the ultimate empathy machine, a wholly immersing medium that transports its audience across time and place. Intuitively, it makes sense that VR should produce more memorable and emotionally engaging experiences fo December

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