How to work effectively with micro-influencers

Considers best practice for working with micro-influencers as part of your overall marketing strategy, including how to identify and work with them.

Influencer marketing: beyond the hype

This article is part of a series of articles on influencer marketing. Read more.

This article considers best practice for working with micro-influencers as part of your overall marketing strategy, including how to i

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands