How to plan marketing in a programmatic world
Programmatic native advertising
This article is part of a series of articles on programmatic native advertising. Read more
For programmatic to reach its full potential, we...
How to plan marketing in a programmatic world
This article outlines some essential guidelines for marketers to ensure that programmatic reaches its full potential, by changing the way they plan, ensuring specialist teams are in place, and helping give the client sufficient understanding of the promises of the technology.
