How to plan marketing in a programmatic world

This article outlines some essential guidelines for marketers to ensure that programmatic reaches its full potential, by changing the way they plan, ensuring specialist teams are in place, and helping give the client sufficient understanding of the promises of the technology.

How to plan marketing in a programmatic world

Charlie Ashe The Programmatic Advisory

Programmatic native advertising

This article is part of a series of articles on programmatic native advertising. Read more

For programmatic to reach its full potential, we...