How to market to women by humanising your brand

Andrea Learned, co-author of ‘Don’t Think Pink’ and editor of the web log ‘Learned on Women’, argues that many brands are failing to attract women’s attention and gain their loyalty.

How To Market To Women By Humanising Your Brand

Andrea Learned

It is safe to say that women, as consumers, wield great economic power. In the US, women make or influence the purchase of 80% or more of consumer goods. And,...

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