How to market brands in a people economy

Marie Lena Tupot and Tim Stock

Tim Stock and Marie Lena Tupot, of New York’s scenarioDNA, explain the concept of ‘embed marketing’, which moves beyond the conventional push/pull theory of advertising and aims to implant the evolving brand within the life of the evolving target audience.

Brand equity & strength
Consumer sentiment
Experiential marketing
Product placement
United States
Integration strategy
Account planning, strategic planning

How to market brands in a people economy

Tim Stock scenarioDNA Marie Lena Tupot scenarioDNA

Brand Marketers are in the midst of a fundamental shift in human behaviour and consumption.Getting increasingly more elusiveand enabled by networked personal...

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