How to manage online corporate reputation

Fergus Hampton, CEO of Millward Brown Precis, argues that the speed and importance of the internet as an unregulated information source requires companies and brands to continuously monitor what is being said about them.

How To Manage Online Corporate Reputation

Fergus Hampton Millward Brown Precis

Many communications professionals must have breathed a sigh of relief when the dotcom bubble burst 'at least that's another problem I won't have to worry about for a while' but the web has quietly become second nature to most of us. Who hasn't book ed a flight online, bought a book from Amazon or checked out the latest car reviews? As long ago as February 2003, one-third of all internet users in the US visited an automotive website.

In fact...

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