How to make the most of your sponsorship

A seven-step guide to sponsorship best practice for marketers looking to ensure they maximise ROI.

Creating a sports sponsorship framework

This article is part of a series of articles on creating a sports sponsorship framework. Read more.

There are, of course, many ways to make your sponsorship deliver as much value as possible – and they’re not always the same, particularly when considering the type of product or service you offer, what your brand objectives are and the type of rights holder you’re working with.

However, below I outline some good fundamentals based on some favourite examples clearly demonstrating best practice. Get most of these right and you won’t go far wrong.

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